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Enforcement of bans on tobacco advertising

What you should know about this indicator

Rationale

In 2008, WHO introduced the MPOWER package to assist in the country-level implementation of six effective measures to reduce demand for tobacco products. Each measure reflects at least one provision of the WHO Framework Convention on Tobacco Control. The letter E in MPOWER denotes the "Enforce bans on tobacco advertising" measure. Tobacco advertising, promotion and sponsorship can make smoking more socially acceptable, impede efforts to educate people about the hazards of tobacco use, and strengthen the tobacco industry’s influence over media, porting and entertainment businesses. WHO Framework Convention on obacco Control, Article 13 (Tobacco advertising, promotion and sponsorship) alls for comprehensive bans on tobacco advertising, promotion and ponsorship in accordance with each country’s constitutional principles. This indicator measures the implementation status of the E measure.

Definition

Country's legislation is assessed to determine whether all or any forms of tobacco advertising promotion and sposorship are banned. The groupings for this indicator are: 1 = Data not reported 2 = Complete absence of ban, or ban that does not cover national television (TV), radio and print media 3 = Ban on national TV, radio and print media only 4 = Ban on national TV, radio and print media as well as on some but not all other forms of direct* and/or indirect** advertising 5 = Ban on all forms of direct* and indirect** advertising. * Direct advertising bans: • national television and radio; • local magazines and newspapers; • billboards and outdoor advertising; • point of sale. ** Indirect advertising bans: • free distribution of tobacco products in the mail or through other means; • promotional discounts; • non-tobacco products identified with tobacco brand names (brand extension); • brand names of non-tobacco products used for tobacco products; • appearance of tobacco products in television and/or films; • sponsored events.

Method of estimation

WHO assessment of country's legislative documents

Enforcement of bans on tobacco advertising
Country's legislation is assessed to determine whether all or any forms of tobacco advertising promotion and sposorship are banned. The groupings for this indicator are: 1 = Data not reported 2 = Complete absence of ban, or ban that does not cover national television (TV), radio and print media 3 = Ban on national TV, radio and print media only 4 = Ban on national TV, radio and print media as well as on some but not all other forms of direct* and/or indirect** advertising 5 = Ban on all forms of direct* and indirect** advertising. * Direct advertising bans: • national television and radio; • local magazines and newspapers; • billboards and outdoor advertising; • point of sale. ** Indirect advertising bans: • free distribution of tobacco products in the mail or through other means; • promotional discounts; • non-tobacco products identified with tobacco brand names (brand extension); • brand names of non-tobacco products used for tobacco products; • appearance of tobacco products in television and/or films; • sponsored events.
Source
World Health Organization - Global Health Observatory (2024) – processed by Our World in Data
Last updated
January 3, 2024
Next expected update
January 2025
Date range
2007–2022
Unit
%

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Sources and processing

This data is based on the following sources

The GHO data repository is WHO's gateway to health-related statistics for its 194 Member States. It provides access to over 1000 indicators on priority health topics including mortality and burden of diseases, the Millennium Development Goals (child nutrition, child health, maternal and reproductive health, immunization, HIV/AIDS, tuberculosis, malaria, neglected diseases, water and sanitation), non communicable diseases and risk factors, epidemic-prone diseases, health systems, environmental health, violence and injuries, equity among others.

Retrieved on
January 3, 2024
Retrieved from
https://www.who.int/data/gho
Citation
This is the citation of the original data obtained from the source, prior to any processing or adaptation by Our World in Data. To cite data downloaded from this page, please use the suggested citation given in Reuse This Work below.
World Health Organization. 2024. Global Health Observatory data repository. http://www.who.int/gho/en/. Accessed on 2024-01-03

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Citations

How to cite this page

To cite this page overall, including any descriptions, FAQs or explanations of the data authored by Our World in Data, please use the following citation:

“Data Page: Enforcement of bans on tobacco advertising”. Our World in Data (2024). Data adapted from World Health Organization. Retrieved from https://ourworldindata.org/grapher/enforcement-of-bans-on-tobacco-advertising [online resource]
How to cite this data

In-line citationIf you have limited space (e.g. in data visualizations), you can use this abbreviated in-line citation:

World Health Organization - Global Health Observatory (2024) – processed by Our World in Data

Full citation

World Health Organization - Global Health Observatory (2024) – processed by Our World in Data. “Enforcement of bans on tobacco advertising” [dataset]. World Health Organization, “Global Health Observatory” [original data]. Retrieved November 22, 2024 from https://ourworldindata.org/grapher/enforcement-of-bans-on-tobacco-advertising